Foul Play Not Suspected in Amazing Superstore Fires

PEABODY, Mass. — Although it would appear to be an astonishing coincidence that two adult stores owned by the same company in neighboring towns could each burn down due to accidental causes in the span of a week, the Massachusetts Fire Marshal’s Office told XBiz it believes that is exactly what has happened.

“There is no connection between the fires,” Fire Marshal’s Office spokesperson Jennifer Mieth told XBiz.

Mieth said that fire investigators have determined the cause of the first fire, which started in the middle of the night on Jan. 16 and destroyed an Amazing Superstore in Reading to be electrical problems. The cause of the second fire, which likewise started during the night on Jan. 23 and leveled an Amazing Superstore in Peabody is still under investigation.

She said it could be a matter of days or weeks before investigators reach any conclusions.

While two Amazing stores burning to the ground just miles from each other a week apart is bound to raise suspicions, state Fire Marshal Stephen Coan told the Boston Herald that conspiracy theorists should not let their imaginations run wild.

“I’ve been on this job long enough to know when there are coincidences,” he said.

In both cases, the fires had completely engulfed the stores by the time firefighters arrived on the scene. Crews from neighboring towns had to be called in to help fight the blazes, but Mieth said there was no chance of salvaging the stores, so firefighters concentrated on containing the fires before they destroyed adjoining businesses.

While the Reading fire ripped through an entire strip mall where the store was located, a pool hall and restaurant near the Peabody Amazing store were spared.

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Orion Debuts 'Beau Coeur' Collection

Orion Wholesale has introduced its beau coeur line of pleasure products.

Electric Novelties Debuts 'Bondage Bearz' Collection

Electric Novelties has introduced its Bondage Bearz plush collection.

Motorbunny Returns to US-Based 'Small-Batch' Manufacturing

Motorbunny has announced a return to U.S.-based, small-batch manufacturing.

Liberator, Sexy Living Ink Distro Deal

Liberator has inked a deal with Sexy Living for Canadian distribution.

C1R Names Ryley Albert Account Representative

C1R has appointed Ryley Albert as its new account representative.

Orion Debuts 'RC 2 in 1 Plug & Panty Vibe' From Sweet Smile Line

Orion Wholesale has introduced the RC 2 in 1 Plug & Panty Vibe from its Sweet Smile line.

Sabien DeMonia Debuts 3 Fleshlight Pro Strokers

Newly crowned 2025 Euro XMA MILF Performer of the Year Sabien DeMonia has debuted three new Fleshlight Pro strokers.

B-Vibe 'Rimming Plug 2' Highlighted in Men's Health Article

B-Vibe's Rimming Plug 2 has been recognized by Men's Health magazine.

William Garland, Leigh Dedhar to Launch Doxy 2.0

U.K. pleasure brand Doxy's original founder, William Garland, has purchased the Doxy brand along with Leigh Dedhar and has announced the launch of Doxy 2.0.

Lovense 'Lush Mini' Spotlighted on Wired.com

Lovense’s Lush Mini has been spotlighted on Wired.com.

Show More